"Your price is too high." "We're loyal to our current supplier." "I prefer your competitor's product."
Classic objections such as those are very hard to overcome when they pop up near the end of your sales call after you have presented your company and your product Alex Tuch Jersey , and after you have expended most of your sales ammunition. But objections are far easier to handle if you uncover them earlier in the process.
An objection is the customer's